web design

How to effectively begin plans for designing a website

For a business of any size, whether it be large or small, websites nowadays are a must if you want to thrive in whatever area you plan on entering. With most businesses now offering some sort of online features or services, it’s important to represent your company in a presentable way to the consumers.

Today. We’ll be taking a way at a few effective planning methods to entice your target market with a well-designed website/media page.

Identify a purpose/ultimate goal

Before considering what route you want to approach with actually realizing the website itself, you must come up with a plan on how you want your website to be viewed by consumers and structured. For example, if you plan making a website for inflatables for children’s birthday parties, you may want to consider using bright, cheerful colors alongside fun designs to appeal to both the parents and children.

Identifying a purpose shouldn’t take any thinking, as it would be identical to your overall business objectives, however transitioning that over into a website is a bit trickier than some think. Consider these factors:

  • Create an idea for a theme/design
  • Layout/user-friendly
  • Structure
  • Ad or no ads

Once you’ve considered these factors, you can move on to planning the next phase for your website.

Strategize and Execute

Perhaps the most important step is creating a marketing plan if you will, for your website. This can include a variety of areas, including budget for creation, members, goals, and advantages you wish to gain from productivity of the website.

So, for example, if you plan on using your website for gaining profit as another marketing tool, then your rough draft of your marketing plan may include:

  • Budget for website: $1,200
  • Admin- Bill Johnson, Content Creator- Mike Peters, Consultant- Andrea Michaels
  • Obtain higher profit sales from increase in marketing from advertisements on websites
  • Offer exclusive offers online, email club offering discounts, link website to various social media platforms
  • Ultimately reach for distributing products from online store located on website

As shown, these simple website design and planning tips will take you to starting grounds of competing in the business world on an online platform. Although these tips have seem simple, it’s important to remember to have a checklist when creating a website, as any missed step in the process can severely effect your goals later on.

Four Important Reasons to Redesign your Business Website

One of the things people do when researching for your products or services online is checking your business’s online presence alongside your competition before they get in touch with you. Every business today must have an online presence to stay relevant to its customers and beat the competition. Well, that’s not all, you must develop a nice-looking, user-friendly, and responsive website as well.

What do all these mean? It means your business website is very crucial to your success and growth as it’s what your customers and target market base their first impression on. Your website will either drive customers to your competitors or serve as your salesperson twenty-four-hours a day, seven days a week. All you need to do is, to make sure it’s done right. You could be aware of the fact that your website isn’t user-friendly but still confused or unsure whether or not to start the redesign process. A website redesign, despite involving time and money, will provide your business with a brand-new online presence. Here are reasons to know if it’s time to have your company’s website redesigned.

Looks Outdated

The main reason why business organizations redesign their websites is when it looks outdated. In most cases, you don’t need a professional to tell you that your website looks outdated. Even someone without web design expertise and experience can see and tell it’s outdated. That’s how you start losing your clients to other businesses with easy-to-use websites.

Unresponsive Website

In addition to an outdated internet site, you’ll lose customers when your website isn’t responsive. A decade ago, businesses could comfortably maintain their desktop-only websites but this no longer works today. More than 70 percent of the global population searching for products and services today online using mobile devices. That means your website must provide users with a seamless experience across off mobile devices. If your business doesn’t have a responsive website, it’s time you had it redesigned.

It’s hard to Navigate and has a Bad User Experience

When was the last time you spend time checking what your competition is doing? Do you even check? Remember we’re experiencing technological advancements at a fast rate. You can’t outdo your competitors and dominate your market or industry when you don’t know what they are doing on their websites. Always check and see the improvements they’ve made. Are there any additional features they’ve implemented? If your business website isn’t user-friendly and seems hard to navigate, find a web designer to help redesign it.

The Website Doesn’t Reflect your Business Goals and Marketing Strategy

The marketing goals of business tend to change over time which means you may need to align your website with your latest business and marketing plans. Whenever you launch a new service or product, make sure all the changes are reflected online. You don’t want to watch your customers walk to your competitors because they can’t see what they want on your website. It’s important for your company’s online presence to reflect your current offerings and the state of your business. If it’s not, it’s time you redesigned your website.